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About SPBA

Co-organised by ASME and Lianhe Zaobao, and supported by the Enterprise Singapore and Intellectual Property Office of Singapore (IPOS), the SPBA is one of the longest running and most prestigious branding award in Singapore. The award was inaugurated in 2002 to recognise and honour brands that have been developed and managed effectively through branding initiatives. To date, the SPBA has recognised more than 450 brands including Rigel, ESCO, Yeo’s, BreadTalk and LHN Group.

SPBA Categories

SPBA - PROMISING BRANDS (for local Brands established between 3 to 8 years)
SPBA - ESTABLISHED BRANDS (for local Brands established for more than 5 years)
SPBA - HERITAGE BRANDS (for local Brands established for more than 25 years)
SPBA - REGIONAL BRANDS (for local brand presence in at least 3 foreign markets)
SPBA - SPECIAL MERIT (For public agencies and not-for-profit organisations that have made and shown significant efforts in branding. Participation in this category is by the Award Organising Committee's invitation only.)

SPBA News

11 Nov 2021

更多家族企业接班人 参选新加坡金字品牌奖

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28 Jan 2022

37 local brands honoured at Singapore Prestige Brand Award 2020/21

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29 Jan 2022

31家企业首次获奖 疫情中拼增值保长存37品牌封金字

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29 Jan 2022

今年新加坡金字品牌奖 悠久品牌得主多两倍达12个

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4 May 2022

38 local brands receive Singapore Prestige Brand Award

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5 May 2022

38 businesses win awards for branding push

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5 May 2022

陈诗龙:推出系列措施 政府将助高潜力企业发展成全球冠军

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15 April 2021

金字品牌奖迈入20周年 28日直播推介会和分享会

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