The Singapore Prestige Brand Award (SPBA) was inaugurated in 2002 by the Association of Small & Medium Enterprises (ASME) and Lianhe Zaobao. Today, the SPBA continues to recognise and honour Singapore brands that have been developed and managed effectively through various branding initiatives.

With the increasing number of homegrown brands becoming established household names, achieving this esteemed mark of success is certainly a significant milestone in the branding journey of any local brand. The Award also serves as a yardstick for SMEs to benchmark their brand equity against their competitors.

Having established itself as a prestigious branding Award that local brand owners strive to attain, the SPBA remains an effective platform for companies which aspire to become sterling brand names in Singapore to fuel their expansion plans abroad.

To cater to the evolving market landscape, the Singapore Prestige Brand Award (SPBA) was structured around five key categories: SPBA – Promising Brands, Established Brands, Heritage Brands, Regional Brands, and Special Merit.

In 2025, a new International Brand category will be introduced to recognise foreign brands that have successfully established a presence in Singapore and shown meaningful efforts to integrate into the local business environment.

For each Award Category, an Overall Winner will be chosen, with the exception of SPBA - Special Merit. 

A SPBA - Most Popular Brand Winner will also be selected via public voting for each Award Category with the exception of SPBA - Special Merit.

新加坡金字品牌奖由中小企业商会和《联合早报》于2002年设立，旨在肯定和表扬有效地通过各种品牌相关活动来建立和管理品牌资产的本地企业。

本土品牌近年来百花齐放，不少已是家喻户晓。对这些成功品牌而言，获颁新加坡金字品牌奖不仅是品牌发展历程中的里程碑，更是一个检验实力，树立新品牌标杆的机会。

作为业界力争的品牌殊荣，新加坡金字品牌奖不仅是企业在新加坡进一步提升知名度的有效平台，亦是开拓海外市场的强力助推器。

为顺应不断变化的市场环境，新加坡金字品牌奖特设五个奖项组别：潜质品牌、成名品牌、悠久品牌、区域品牌，以及特别表扬。

2025年新增奖项“国际品牌”，旨在表彰那些已成功扎根新加坡并积极融入本土商业环境的海外品牌。

新加坡金字品牌奖中， 除“特别表扬”外, 每个组别都评选出一个总冠军。此外所有获奖品牌（“特别表扬”除外）将公开给公众投票，选出各组别中的“最受欢迎品牌”。