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Mr Ang Yuit
Association of Small & Medium

As we delve into the theme of ‘Branding in the Smart Future’ for the Singapore Prestige Brand Award (SPBA) 2024, we reflect on the transformative power of innovation and forward-thinking in shaping the future of our homegrown brands.

In an era defined by rapid technological advancements and digital disruption, the ability to adapt and innovate has never been more critical. The SPBA 2024 seeks to celebrate brands that embody the spirit of ingenuity, resilience, and foresight as they navigate the complexities of the modern business landscape.

As we witness the convergence of technology and branding, it is imperative for brands to embrace the opportunities presented by the smart future. Whether it’s leveraging cutting-edge technologies, harnessing data-driven insights, or fostering digital engagement with consumers, our brands have the opportunity to redefine their narratives and establish a strong foothold in the digital ecosystem. We invite all trailblazing brands to join us in this journey towards excellence and innovation. Your stories of adaptation, creativity, and strategic foresight will inspire others and propel our business community towards a smarter, more sustainable future.

Let us come together to celebrate the remarkable achievements of our homegrown brands and chart a course towards a brighter and more prosperous future for Singapore’s business landscape. Together, let us shape the smart future of branding.

在2024年新加坡金字品牌奖(SPBA),我们将探索“智启未来”这一主题,反思创新和前瞻思维如何推进本地品 牌。在一个技术迅速发展、数码化颠覆已成常态的时代,适应和创新能力变得至关重要。2024年金字品牌奖旨在 表彰在当今复杂的商业环境中体现出匠心、韧性和远见的品牌。

随着科技与品牌的融合,我们必须把握智慧未来带来的机遇。无论是使用尖端技术、善用数据加深了解,或是与 消费者建立强大的数码化联系,品牌都有机会重新定义自己的故事,并在数码生态系统中建立坚实的基础。

我们诚邀引领先锋的品牌加入我们,一同踏上通往卓越和创新的旅程。你们的适应能力、创造力和远见将激励他人,并推动我们的商业群体迈向更智能、更可持续的未来。 与我们一同庆祝本地品牌的卓越成就,并为新加坡的 商业环境开辟更加明亮和繁荣的未来。同心协力,智启未来。

Mr Goh Sin Teck

Mr Goh Sin Teck
Lianhe Zaobao 

As we embark on the Singapore Prestige Brand Award (SPBA) journey for 2024, we are propelled by the theme ‘Branding in the Smart Future,’ which underscores the imperative for brands to embrace innovation and adaptability in an increasingly digital landscape.

The past few years have brought unprecedented challenges and transformations to the business world, with the COVID-19 pandemic reshaping consumer behaviors and market dynamics. In this era of rapid technological advancement and digitalization, the significance of building resilient and forward-thinking brands has never been more pronounced.

The SPBA 2024 aims to celebrate brands that exemplify the essence of ‘Branding in the Smart Future’ by leveraging technology, fostering innovation, and anticipating the evolving needs of consumers. In a world where digital engagement and connectivity reign supreme, brands must harness the power of datadriven insights, immersive experiences, and personalized interactions to stay ahead of the curve. We invite
visionary enterprises to join us in this endeavour to redefine the future of branding. Your commitment to excellence, creativity, and strategic foresight will not only elevate your brand but also inspire others in our business community to embrace the opportunities of the digital age.

Let us unite in celebrating the remarkable achievements of our homegrown brands and charting a course towards a smarter, more connected future. Together, let us shape the narrative of ‘Branding in the Smart Future’ and pave the way for a new era of innovation and success.

随着我们开启2024年新加坡金字品牌奖(SPBA)之旅,我们以“智启未来”为主题,强调在日益数码化的大环境中,品牌需要拥抱创新,自我调适和与时俱进。 过去几年,企业界面临前所未有的挑战和变革,冠病疫情重塑 了消费行为和市场运作。在这个科技日新月异和数码化的时代,构建一个经得起市场考验和具前瞻性的品牌,是至关重要的的。

SPBA 2024旨在表扬那些体现“智启未来”本质的品牌,通过利用科技、培养创新和预见消费者不断变化的需求来 实现。在一个数码互动和连通性至上的世界中,品牌必须利用大数据所驱动的洞察力、沉浸式体验和个性化互动,来保持市场领先地位。我们邀请具有远见的企业加入我们,共同重新定义品牌的未来。


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