Co-Organisers
Mr Ang Yuit
President
Association of Small &
Medium Enterprises
洪煜
中小企业商会会长
With ongoing geopolitical conflicts, the ground beneath businesses is constantly shifting. In this economic uncertainty, the trust inherent in the Singapore brand has become a vital premium that gives our enterprises a distinct advantage.
The reality for businesses today is that the nature of corporate value has fundamentally shifted. True branding goes far beyond a logo. It is a critical intangible asset that directly drives company valuation and secures sustainable growth. By embedding their brand philosophy deeply into their culture and customer experience, forward-thinking organisations build the intellectual equity required to navigate market disruptions with confidence.
Now in its 24th year, SPBA continues to recognise outstanding brands across all stages of development, from promising startups to cherished heritage names. We invite you to participate in SPBA 2026 and showcase how your enterprise converts trust into enduring value.
时移世易，地缘政治冲突不断；商海浮沉，企业前行道阻且长。复杂多变的经济格局之下，新加坡品牌经年积淀的信赖口碑，助本土企业在全球竞争中占据先发优势。
当今商海，企业价值之本已发生根本转变。真正的品牌运营，绝非流于外在标识，而是深植于内的底蕴 ——它是撬动企业估值、护航基业长青的关键无形资产。具远见者将品牌理念深植于组织文化与客户体验之中，由此构筑核心软实力，从而能在市场变局中从容应对、破浪前行。
步入第24个年头的新加坡金字品牌奖继续表彰在不同发展阶段中的卓越品牌——无论是初露锋芒的新锐力量，还是传承有道的经典字号。我们诚挚邀请您参与2026年新加坡金字品牌奖的评选，借此展示如何将无形的品牌信任淬炼为历久弥新的恒远价值。
Ms Ang Yiting
Editor
Lianhe Zaobao
洪奕婷
《联合早报》总编辑
Brands are no longer defined solely by the products they sell or the services they provide. Their ability to build trust, communicate a clear purpose, and create meaningful connections has become a key driver of business growth and long-term success.
The Singapore Prestige Brand Award (SPBA) 2026 adopts the theme "Embrace Branding. Power Growth." to recognise brands that have leveraged branding as a strategic asset to strengthen their market presence, differentiate themselves, and unlock new opportunities. These brands understand that growth is not merely measured by business performance, but by the value and impact they create for customers and communities.
This year, we invite brands that have harnessed the power of branding to share their journey. Let your story demonstrate how a strong brand can inspire confidence, drive transformation, and fuel sustainable growth.
Great brands do more than grow businesses. They shape industries, influence communities, and leave a lasting legacy.
今时今日，品牌已不再仅由所销售的产品或提供的服务来定义。品牌能否建立信任、清晰传达宗旨，并与受众建立有意义的联系，已成为推动业务增长和长期成功的关键动力。
2026年新加坡金字品牌奖以“品牌蓄力· 乘变而上 ”为主题，表彰那些打造品牌作为战略资产，成功强化市场地位、凸显自身独特性并开拓新机遇的企业。这些品牌深知，增长不仅以业务表现衡量，更体现在为顾客与社群创造价值与影响力。
今年，我们诚邀善于运用品牌力量的企业分享你的历程。让你的故事说明强大的品牌如何激励人心、推动转型，并为可持续增长注入动力。
卓越品牌的成就不只带动业务成长；它们塑造行业、影响社群，并留下永恒的印记。
