MR WEE CHORNG KIEN, KURT
Association of Small & Medium
The theme for this year’s Singapore Prestige Brand Award (SPBA) is a timely reminder of the challenges that we have faced over the past few years and the resilience that has been shown by many of the brands here.
In the face of economic headwinds and global challenges, we have seen many companies that have shown exceptional resilience and innovation. As we celebrate the hard work and achievements of those who have navigated the storm and emerged stronger and more creative than ever before, we must also acknowledge the importance of creativity, courage and confidence in driving positive change.
We believe that this year’s awards will be an opportunity for us to celebrate not just the achievements of our members, but also the spirit of innovation and resilience that defines Singapore’s small and medium enterprise community. We look forward to celebrating with all of you in 2023 and continuing to work together towards a more vibrant and sustainable future for our economy.
今年的新加坡金字品牌奖 (SPBA) 主题，及时提醒人们过去几年所面临的挑战，以及许多本地品牌所展现的韧性。
MR GOH SIN TECK
The Singapore Prestige Brand Award is back in 2023, celebrating the resilience and adaptability of Singapore’s most prestigious brands in the post-pandemic world. The COVID-19 pandemic has brought about significant changes in the business landscape, and companies that have successfully transformed their business models, reshaped their brands, and responded to changing consumer behavior deserve recognition and praise.
The pandemic has accelerated the adoption of new trends such as online shopping, teleconferencing, remote work, and e-learning, leading to changes in consumer behavior and preferences. The Singapore Prestige Brand Award recognizes companies that have adapted to these changes and built strong, consumer-trusted brands. Establishing a strong brand has never been more important in the post-pandemic world. Consumers are looking for brands that they can trust, that provide quality products and services, and that cater to their evolving needs. Winning the Singapore Prestige Brand Award is a testament to a company’s commitment to excellence and innovation.