About the Singapore Prestige Brand Award
The Singapore Prestige Brand Award (SPBA) was inaugurated in 2002 by the Association of Small & Medium Enterprises (ASME) and Lianhe Zaobao. Today, the SPBA continues to recognise and honour Singapore brands that have been developed and managed effectively through various branding initiatives.
With the increasing number of homegrown brands becoming established household names, achieving this esteemed mark of success is certainly a significant milestone in the branding journey of any local brand. The Award also serves as a yardstick for SMEs to benchmark their brand equity against their competitors.
Having established itself as a prestigious branding Award that local brand owners strive to attain, the SPBA remains an effective platform for companies which aspire to become sterling brand names in Singapore to fuel their expansion plans abroad.
To meet the demands of the market, the SPBA comprises four main Award Categories, namely SPBA - Promising Brands, SPBA - Established Brands, SPBA - Heritage Brands and SPBA - Special Merit.
For each Award Category, an Overall Winner will be chosen, with the exception of SPBA - Special Merit.
A SPBA - Most Popular Brand Winner will also be selected via public voting for each Award Category with the exception of SPBA - Special Merit.
新加坡金字品牌奖设有四个奖项组别：新加坡金字品牌奖 - 潜质品牌、新加坡金字品牌奖 - 成名品牌、新加坡金字品牌奖 - 悠久品牌、新加坡金字品牌奖 - 和新加坡金字品牌奖 - 特别表扬。
新加坡金字品牌奖 - 特别表扬例外, 每个组别将选出一个总冠军。而所有得奖的品牌 (新加坡金字品牌奖 - 特别表扬除外) 也将公开给公众投选，找出各组别中的最受欢迎品牌奖得主。