Chairman & Co-Chairman

Lee Ching Profile Picture

Ms Chew Lee Ching
Chairman , SPBA 2024
Organising Committee
Association of Small &
Medium Enterprises


This year, the Singapore Prestige Brand Award seeks to honour businesses that have embraced the transformative and game-changing power of technology to propel their brands forward.

In a landscape where business trends and technology evolve at lightning speed, it takes courage, vision, and agility for businesses, especially Small and Medium-sized Enterprises (SMEs), to harness these advancements.

The SPBA’s theme this year is “Branding in the Smart Future.” We are here to shine a spotlight on businesses that have innovated and demonstrated how they have leveraged the power of technology like artificial intelligence to streamline operations and burnish their brands to thrive in the smart future.

Show us how you have remained true to your core values while leading the charge in the digital age to better serve your customers, internal stakeholders, and the community. Get ready to inspire and be inspired as we celebrate your triumphs in “Branding in the Smart Future.” The future is here. We look forward to hearing how your brand is seizing it!





Quek Lee Kiang

Ms Quek Lee Kiang
Co-Chairman, SPBA 2024
Organising Committee
Associate Editor,
Lianhe Zaobao


As we traverse this dynamic and ever-evolving digital landscape, this year’s Singapore Prestige Brand Award (SPBA) theme ‘Branding in the Smart Future’ strongly reflects the challenges and opportunities present in modern society. In a world that’s becoming increasingly interconnected and driven by technology, the ability to leverage branding effectively is more crucial than ever for success.

Over the past year, our business community has shown remarkable resilience and flexibility as we navigate a rapidly changing global landscape. SPBA 2024 celebrates the spirit of innovation, agility, and forwardthinking that has helped our brands reach new heights in this smart future.

To succeed in a digital-centric environment, businesses need creativity, courage, and confidence. Our brands lead the way by harnessing the power of data analytics and AI to create engaging, immersive brand experiences, and thus showcasing what’s possible in the future of branding.

We sincerely invite you to join us in honoring the pioneering brands that are exemplary drivers of ‘Branding in the Smart Future’. Together, we can embrace the opportunities of the digital age and chart a course toward a future defined by innovation, collaboration, and creativity. Your participation in SPBA 2024 will not only highlight your brand’s achievements but also inspire others to explore the limitless possibilities of the smart future.





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