Chairman & Co-Chairman
Ms Chew Lee Ching
Chairman , SPBA 2024
Organising Committee
Association of Small &
Medium Enterprises
周丽青
2024年新加坡
金字品牌奖
筹委会主席
中小企业商会
This year, the Singapore Prestige Brand Award seeks to honour businesses that have embraced the transformative and game-changing power of technology to propel their brands forward.
In a landscape where business trends and technology evolve at lightning speed, it takes courage, vision, and agility for businesses, especially Small and Medium-sized Enterprises (SMEs), to harness these advancements.
The SPBA’s theme this year is “Branding in the Smart Future.” We are here to shine a spotlight on businesses that have innovated and demonstrated how they have leveraged the power of technology like artificial intelligence to streamline operations and burnish their brands to thrive in the smart future.
Show us how you have remained true to your core values while leading the charge in the digital age to better serve your customers, internal stakeholders, and the community. Get ready to inspire and be inspired as we celebrate your triumphs in “Branding in the Smart Future.” The future is here. We look forward to hearing how your brand is seizing it!
今年，新加坡金字品牌奖希望表彰运用颠覆性科技大幅提升品牌的企业。在一个商业趋势和现代科技迅速演变的世界要游刃有余，需要勇气、远见和变通能力，尤其中小型企业（SME）。
今年的金字品牌奖主题是“智启未来”。我们想要突出创新的企业，并展示他们如何利用像人工智能等科技力量来改善运营，强化品牌，从而在智慧未来中取得成功。
让我们看到您在引领数码时代的同时，如何坚守核心价值，更好地服务客户、利益相关者和社区。“智启未来”邀您共襄盛举，激发自己也激励他人。
未来就在脚下，告诉我们您如何驾驭！
Ms Quek Lee Kiang
Co-Chairman, SPBA 2024
Organising Committee
Associate Editor,
Lianhe Zaobao
郭丽娟
2024年新加坡金字品牌奖
筹委会联合主席
《联合早报》副总编辑
As we traverse this dynamic and ever-evolving digital landscape, this year’s Singapore Prestige Brand Award (SPBA) theme ‘Branding in the Smart Future’ strongly reflects the challenges and opportunities present in modern society. In a world that’s becoming increasingly interconnected and driven by technology, the ability to leverage branding effectively is more crucial than ever for success.
Over the past year, our business community has shown remarkable resilience and flexibility as we navigate a rapidly changing global landscape. SPBA 2024 celebrates the spirit of innovation, agility, and forwardthinking that has helped our brands reach new heights in this smart future.
To succeed in a digital-centric environment, businesses need creativity, courage, and confidence. Our brands lead the way by harnessing the power of data analytics and AI to create engaging, immersive brand experiences, and thus showcasing what’s possible in the future of branding.
We sincerely invite you to join us in honoring the pioneering brands that are exemplary drivers of ‘Branding in the Smart Future’. Together, we can embrace the opportunities of the digital age and chart a course toward a future defined by innovation, collaboration, and creativity. Your participation in SPBA 2024 will not only highlight your brand’s achievements but also inspire others to explore the limitless possibilities of the smart future.
随着我们步入不断演变与创新的数码时代，今年新加坡金字品牌奖以“智启未来”为主题，扣紧当今社会的新需求与挑战。在这个以科技进步和互联互通为特征的时代，能够有效地利用品牌达成致胜关键，比以往任何时候更为重要。
在过去的一年里，企业在复杂多变的全球环境中把握商机，凸显了企业家卓越的应变和适应能力。2024年新加坡金字品牌奖，我们要表扬，创新、敏捷和具有前瞻思维的精神，正是这样的精神推动我们的品牌在这个智能新未来，达到前所未有的高度。
在以数码科技为中心的世界，企业要脱颖而出，创意、勇气和信心仍是取得成功的关键。利用数据分析和人工智能的力量创造具有吸引力、沉浸式品牌体验，我们的品牌站在塑造未来的前沿。
我们诚挚邀请您加入我们的探索和庆祝之旅，一同肯定善用智慧启迪未来的先锋品牌。让我们一起抓住数码时代的机遇，开创一条通往创新、创意以及协作的道路。参与2024年新加坡金字品牌奖，不仅能展示您的品牌成就，还能启发其他企业家探索智能未来的无限可能。
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