About SPBA
Co-organised by ASME and Lianhe Zaobao, and supported by the Enterprise Singapore and Intellectual Property Office of Singapore (IPOS), the SPBA is one of the longest running and most prestigious branding award in Singapore. The award was inaugurated in 2002 to recognise and honour brands that have been developed and managed effectively through branding initiatives. To date, the SPBA has recognised more than 450 brands including Rigel, ESCO, Yeo’s, BreadTalk and LHN Group.
SPBA Categories
SPBA - PROMISING BRANDS (for local Brands established between 3 to 8 years)
SPBA - ESTABLISHED BRANDS (for local Brands established for more than 5 years)
SPBA - HERITAGE BRANDS (for local Brands established for more than 25 years)
SPBA - REGIONAL BRANDS (for local brand presence in at least 3 foreign markets)
SPBA - SPECIAL MERIT (For public agencies and not-for-profit organisations that have made and shown significant efforts in branding. Participation in this category is by the Award Organising Committee's invitation only.)
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