Co-Organisers
Mr Ang Yuit
President
Association of Small &
Medium Enterprises
洪煜
中小企业商会会长
From reimagining business models to leading with purpose, Singaporean brands are redefining what it means to succeed in unprecedented times, be it through agile strategies, strong customer engagement, or deep integration of new technologies. These brands represent what it takes to do well, especially in a world that promises to look very different from how it looked like for the past 70 years.
We invite visionary and resilient brands to join us in this year’s Singapore Prestige Brand Award (SPBA) 2025. Your stories of endurance, creativity, and impact will inspire others and strengthen the collective spirit of Singapore’s business community.
Let us come together to celebrate the outstanding achievements of Singapore’s finest brands and begin to chart a bold, forward path. Together, we thrive.
从重塑商业模式到以使命引领发展，新加坡品牌正重新诠释在全球变局中的成功之道——无论是敏捷的战略布局、高效的客户互动，还是创新技术的融合应用。面对世界格局70年来最深刻的变革，他们逆势求进，破局而出。
我们诚邀有远见、具韧性的品牌参与2025年新加坡金字品牌奖（SPBA）评选。相信各位的坚韧执着、锐意创新与影响力都将激励行业伙伴，并进一步凝聚新加坡商界的集体向心力。
让我们共同表彰本地杰出品牌的成就，以勇往直前的精神同心同行、共创共赢。
Mr Goh Sin Teck
Editor
Lianhe Zaobao
吴新迪
《联合早报》总编辑
Today's business environment demands courage. Brands are navigating supply chain instability, shifting global alliances, inflationary pressures, and changing consumer behaviours, while staying true to their mission. Those that thrive are the ones who embrace uncertainty as fuel for transformation and growth.
Singapore Prestige Brand Award (SPBA) 2025 embraces the theme “Thriving in Turbulent Times” to honour brands that have not just weather the storm, but have used it to sharpen their edge, strengthen their purpose, and redefine their relevance.
This year, we call upon forward-thinking brands that have turned challenges into milestones. Whether you’ve reinvented a business model, accelerated digital transformation, or fostered deeper connections with your audience — this is your moment.
Let your story be a testament to the power of perseverance and strategic foresight. Let it serve as a rallying call for the next generation of bold brands.
In turbulent times, great businesses emerge. Be one of them.
当今商海，勇者制胜。面对供应链动荡、国际局势变迁、通胀压力与消费趋势转变等多重挑战，成功品牌不仅坚守使命，还将危机化为转机。
2025年新加坡金字品牌奖（SPBA）以“逆势求进”为主题，表彰那些不仅经受住市场考验，更能磨砺锋芒、强化使命、重塑价值和市场地位的品牌。
今年，我们号召具有远见的品牌分享将挑战转化为成就的历程。无论是商业模式重构、数码转型加速，还是与用户建立更深层联结，现在正是展现实力的良机。
讲述你百折不挠、战略远见的品牌故事，为新一代照亮前路。
大浪淘沙，方显真金本色。来成为金字品牌中的一员吧。