Chairman & Co-Chairman
Mr Alan Tan
Acting Chairman, SPBA 2026
Organising Committee
陈錦源
2026年新加坡金字品牌奖
筹委会代理主席
With this year's theme, "Embrace Branding. Power Growth.", the Singapore Prestige Brand Award (SPBA) 2026 celebrates the transformative role of branding in driving business success. In an increasingly competitive marketplace, strong brands do more than stand out; they build trust, forge meaningful customer connections, and create opportunities for sustainable growth.
SPBA honours businesses that have leveraged branding strategically to strengthen their market presence, adapt to evolving consumer needs, and create lasting value. Behind every successful brand is a journey of vision, innovation, and perseverance, demonstrating how purposeful branding can be a catalyst for growth and long-term success.
We invite brands that have leveraged branding as a catalyst for growth to share their story and be recognised among Singapore's most distinguished brands. Your experiences and achievements not only reflect the strength of your brand but also inspire others to embrace branding as a powerful tool for transformation.
2026年新加坡金字品牌奖以“品牌蓄力·乘变而上”为主题，彰显品牌运营在打造卓越企业中的引领作用。商场竞争愈烈，品牌之责愈重——不止于凸显独树一帜的锋芒，更在于以信立身、以情连心、以恒致远。
新加坡金字品牌奖旨在表彰那些善用品牌运营战略以强化市场地位、顺应消费趋势、创造长远价值的杰出企业。每一个成功品牌背后，皆是远见、创新与坚韧交织的积淀，诠释着品牌信念如何推动企业蓬勃发展，行稳致远。
在此，我们诚邀所有以运营品牌为成长引擎的企业，分享品牌故事，共耀荣光。您的品牌之路与成就，既为自身实力写下最佳注脚，亦启迪业界同行以运营品牌为钥，开启创新求变之门。
Ms Quek Lee Kiang
Co-Chairman, SPBA 2026
Organising Committee
Associate Editor,
Lianhe Zaobao
郭丽娟
2026年新加坡金字品牌奖
筹委会联合主席
《联合早报》副总编辑
Turbulence has become the new normal with the current business hemisphere. From supply chain shocks to digital disruption, business owners are navigating a storm like no other. Yet amid the uncertainty, one truth stands out: brands that embrace strategic branding don't just weather the storm, they chart the way forward.
"Embrace Branding, Power Growth", that is the rallying theme for this year's Singapore Prestige Brand Award (SPBA) 2026. Branding is more than a logo or a tagline. It is the engine of trust, the anchor in chaos, and the fuel for sustainable expansion.
We've seen homegrown brands turn disruption into differentiation. They lead with clarity, consistency, and courage. They power growth when others hesitate.
SPBA 2026 invites these brands to step forward. Not merely to be recognised, but to inspire an entire business community.
在当今的商业环境中，波动起伏已经成为新常态。从供应链带来的重重冲击，到数码化转型引发的行业颠覆，企业领导人身处一场前所未有的风暴之中。然而，在应对眼前的未知时，有一个事实愈发清晰：那些真正重视并拥抱品牌战略的企业，不仅能挺过风暴、站稳脚跟，更能为自己规划出明确的前行道路。
“品牌蓄力· 乘变而上”（Embrace Branding. Power Growth.）——这就是今年2026年新加坡金字品牌奖的核心主题。品牌，绝不仅仅是一个标志或一句口号。它是风浪之中的定海神针，是建立信任的引擎，更是企业在变局中乘势而上的动力源泉。
这些年，我们见证许多本地品牌将颠覆转化为独特的差异化优势。在迷雾中，他们凭着清晰的思路和无畏的勇气引领前行。在别人犹豫不决时，他们已经按下成长的加速键。
我们诚挚邀请优秀的本地品牌报名角逐2026年新加坡金字品牌奖。这不仅是一份属于您自己的荣耀，更能为商界注入信心，去启发和引领更多的同行者。
