Chairman & Co-Chairman
Mr Alan Tan
Acting Chairman, SPBA 2025
Organising Committee
陈錦源
2025年新加坡金字品牌奖
筹委会代理主席
This year’s theme “Thriving in Turbulent Times” invites brands to reflect on how they’ve responded to volatility not as a setback, but as a spark for growth. Whether it was rethinking strategies, prioritising people, embracing sustainability, or innovating against the odds, we want to honour the decisions and values that kept your brand moving forward.
In these challenging times, consumers are seeking more than just products or services, they seek brands that stand for something meaningful. Singapore Prestige Brand Award (SPBA) 2025 celebrates businesses that continue to deliver value while staying rooted in authenticity, empathy, and resilience.
Your journey, your pivot, your perseverance — they matter. By sharing your story, you’re not just gaining recognition. You’re contributing to a larger narrative of what it means to lead with intention and to build a business that lasts.
Let us honour the strength of brands that have weathered uncertainty with grace and grit. Join us in celebrating the unwavering spirit of Singapore’s most inspiring brands.
2025年新加坡金字品牌奖（SPBA）以“逆势求进"为主题，诚邀各品牌分享化危为机的商业智慧。对于能够推动品牌前行的商业决策与文化价值观，无论是战略转型、以人为本、践行可持续发展，还是破旧立新，我们希望为之喝彩致敬。
在这个消费者更看重品牌价值而非单一产品或服务的时代，金字品牌奖特别表扬那些始终恪守使命、以诚相待、坚韧不拔的品牌。
你们的每一段发展历程，每一次转型突破，每一份坚守执着，都深具意义。参与评选不仅是为了获得认可，更是共同诠释如何打造长青的品牌。
期待你参与这场新加坡企业的年度盛会，携手表彰那些处变不惊、勇往直前的品牌。
Ms Quek Lee Kiang
Co-Chairman, SPBA 2025
Organising Committee
Associate Editor,
Lianhe Zaobao
郭丽娟
2025年新加坡金字品牌奖
筹委会联合主席
《联合早报》副总编辑
Today’s business landscape is in constant flux, shaped by global economic uncertainty, shifting political dynamics, rapid technological advancements, and evolving consumer expectations. From inflationary pressures and supply chain disruptions to workforce challenges and digital transformation, business owners are navigating a complex, high-stakes environment.
This climate demands more than just traditional leadership, it calls for agility, foresight, and an unwavering commitment to innovation. Brands must pivot strategies decisively, make bold decisions amidst ambiguity, and lead with both resilience and empathy.
With this year’s theme, “Thriving in Turbulent Times” we invite brands to be part of Singapore Prestige Brand Award (SPBA) 2025 to celebrate their achievements amid uncertainty, showcasing their ability to adapt, transform, and stay grounded in their purpose.
These are not just brands that survive, they set new standards for excellence and are actively shaping the future of business.
如今的商业世界变化多端，全球经济的不确定性、政治局势的变动、科技的迅速进步以及消费者期望的变化，对经商环境造成显著影响。从通货膨胀以及供应链被颠覆，到劳动力市场的挑战以及数码化转型，企业家正面对一个复杂且充满挑战的环境。
在这样的环境下，仅靠传统的领导力已不足够，企业必须具备灵活度、前瞻性，以及对创新的坚定追求。品牌必须能够灵活调整策略，在动荡的市场环境中做出大胆决策，并以坚韧和同理心引领行业发展。
2025年新加坡金字品牌奖的主题是“逆势求进”，我们诚邀所有企业积极报名参加，一起见证本土品牌在充满变化的全球逆势中，如何增进品牌实力、促进企业发展，进一步开拓新市场。
这些成功的品牌不仅生存下来，更树立了卓越新标准，成为行业先锋，积极塑造商业未来发展。