Mr Neo Kah Kiat

I would like to congratulate the Association of Small and Medium Enterprises (ASME) and Lianhe Zaobao for playing a pivotal role in encouraging Singaporean companies, especially SMEs, to embrace brand building for 12 years now. Today, the Singapore Prestige Brand Award (SPBA) has established itself as a prestigious branding Award that local brand owners strive to attain and remains an effective platform for companies which aspire to become sterling brand names in Singapore and to conquer new markets. Neo Garden Catering believes in participating year after year as I strongly believe that branding is an ongoing journey and SPBA is, by far, the most prestigious branding award that conducts rigorous interviews. By participating in SPBA for 3 consecutive years, it demonstrates our consistent beliefs in branding. Through attending the well-structured interviews, it served as checks and balances to police that we are doing the right thing and constantly monitor our branding progress to ensure it gets better eachyear. Having emerged as the Overall Winner, SPBA - Established Brands 2013 yet again and inducted into the SPBA – Hall of Fame last year, it demonstrates our commitment to brand excellence. Not only our customers have more confidence and place more loyalty in us, our employees feel a great sense of pride and joy being part of an award-winning organisation. I strongly encourage interested participants to participate with continuity as I speak with conviction on this. Branding is not the destination but the beginning of a long but fulfilling journey. You will reap the fruits of your labour only if you soldier on and commit yourselves to be put to the test year after year. The benefits are immense and it is the sure-win route to gaining recognition from your customers, business partners and employees.