Mr Peter Lim

Being a very young company, we are proud and honoured to be awarded the Overall Winner for the coveted Singapore Prestige Brand Award (SPBA) – Promising Brands last year. The Award has come at a major turning point for MoneyMax. Having just completed our IPO, we are repositioning our business with a higher focus on retail and are launching a series of marketing activities to strengthen our brand. The Award serves as a testament to the effectiveness of our marketing efforts, and motivates our team to work towards our next level of brand awareness. The SPBA serves an important role in encouraging the growth of strong Singaporean brands. We would like to thank the judges and organisers of SPBA for the Award, which has definitely opened doors for us. We would also like to share this Award with our employees and esteemed customers without whom this award would not have been possible. We will strive to continue delivering trustworthy, high-quality products and services to our valued customers, and further strengthen our brand. MoneyMax will definitely participate in SPBA again this year, and we recommend other homegrown brands to participate in the SPBA to realign their branding goals, using this platform as an opportunity to benchmark your brand equity against other Singaporean brands in order to strive to wards higher brand excellence.