Mrs Grace Chong-Tan

Having had the honour of being conferred all three Awards – Overall Winner (Established Brands), Winner (Established Brands) and Hall of Fame Inductee – at SPBA 2014, has certainly reinforced the recognition and achievements of Smile Inc.® Dental Surgeons, both as a brand and a game changer in our industry. As the first dental establishment in Singapore to have won the SPBA for five consecutive years, we have found the Award to be extremely rewarding, allowing us to re-examine our brand value and positioning – not only in our industry, but also across all industries in Singapore. Our participation has also helped us realign our values and to continually differentiate our brand. My advice to fellow participants is to believe in your brand and business, keep your focus and to have the tenacity to persevere and realise your goals.