DR DORA HOAN

The Singapore Prestige Brand Award is one of the most recognised and trusted Awards in the region. While we were preparing our brand submission, we had the opportunity to review and re-examine our brand strategies, and this process has helped us to audit our own brand. It is BWL’s greatest honor to be conferred the Overall Winner, SPBA - Regional Brands in 2009 and 2015, and the Most Popular Brand of SPBA - Regional Brands in 2015. Along with our induction into the SPBA - Hall of Fame, these achievements are a clear sign of acknowledgement of BWL’s 26-years of strong belief in branding and a recognition of our efforts in breaking new grounds into the Asia market in the past decade. This award also motivates us to strive towards becoming a global brand. Participating in the SPBA has helped us to refine our brand values and strategies to stay competitive and relevant. My advice to fellow participants is to always think differently to build a salient brand.