Regional Marketing Director
Scanteak
Scanteak
We first took notice of the SPBA, then known as Singapore Promising Brand Award, back in 2002. Scanteak has always believed that branding is a very vital part of our retail business and knew it would be such an honour if we can be part of the nominees or even a winner. In 2003, we clinched our first SPBA.
Fast forward to 2013, Scanteak has been growing steadily through the years. We have expanded regionally massively these 10 years. Hence in 2013, we decided to take a bold step to be nominated for the Singapore Prestige Brand Award - Regional Brands. The whole process of nomination and entry submission was a breeze. Of course, we were awesomely surprised to sweep 3 awards in the Regional Brands category, namely, Winner, SPBA – Regional Brands, Overall Winner, SPBA - Regional Brands and SPBA - Most Popular Regional Brand. This award speaks a thousand words in recognising our company’s branding efforts through the years and also further propelled our brand further in terms of awareness. From fellow industry players to our store customers, they became more trusting of our brand and the products we carry. Internally, our fellow colleagues were also very encouraged to see that their efforts in service excellence and quality products have paid off.
I believe this award will add weight to any brand waiting to enter the global stage.