MR THOMAS KOH

Brand building has been a key driver of Mr Bean’s growth since our inception in 1995. Our commitment and consistent efforts in nurturing the brand has garnered support from our loyal customers and partners. Mr Bean won the SPBA and the Most Popular Brand for three consecutive years from 2006 to 2008, as well as the Overall Winner of the SPBA - Established Brands in 2008. The achievements have propelled the brand into an iconic Singapore brand with a rapid growth to over 50 stores locally, and opened up business opportunities in overseas markets. Eight years later in 2016, we decided to participate in SPBA again to validate our brand building efforts, as well as re-affirm our brand reputation in this fast changing and competitive retail market. The recent experience was rewarding, and on top of receiving recognition as the Overall Winner and the Most Popular Brand of the SPBA - Established Brands, we were also inducted into the SPBA - Hall of Fame. These achievements greatly boosted the entire team’s confidence. This victory marks the start of another new chapter and we are looking forward to the new business developments for the Mr Bean brand.