MR SIMON NG

The Singapore Prestige Brand Award (SPBA) gives brands the recognition for their branding initiatives and therefore, is a good measure of brand equity and is one of the factors that will determine the level of success attainable for an organisation. In line with the SPBA 2017 tagline, Transforming Brands; Securing the Future, LEACOV embarked on its first transformation strategy to enter the B2C segment. In order to assess our capabilities and performance, we embarked on the SPBA journey. Having clinched the Overall Winner, SPBA 2017 - Promising Brands, this prestigious award has given us the endorsement that we have been doing the right things and spur us on to build upon the success we have amassed over the 6 years since we were established. The SPBA has also given us the platform to make strides in our journey in becoming a household name. I would encourage fellow brand owners to participate in the SPBA with an open mind, put your brands to the test and benefit from the wholesome experience.