MR ANDRE HUBER

Huber’s Butchery is a reputable homegrown brand in gourmet meat in Singapore. Having awarded the Overall Winner of the SPBA - Established Brands category in 2014 and 2017, Winner of the SPBA - Promising Brands category in 2012, as well as an inductee of the SPBA - Hall of Fame last year, we are even more committed to providing top quality meat products and services to our customers. In today’s business environment, having good products and services may no longer be sufficient to ensure long-term success. To gain sustainable success, marketing and brand building strategies need to be firmly set in place. By participating in the SPBA, the Award journey provides us with a checklist and benchmark to ensure that the company is on the right track with our branding efforts. More importantly, winning this prestigious award would give consumers greater confidence when dealing with companies that may not have a physical presence in today’s digital age. I will encourage business owners to spend time building their brands and participate in the SPBA to gain more insights on effective branding. Branding is a continuous process that changes with time, and businesses will certainly benefit from the engaging interview process with the panel of branding experts and the holistic Award journey.