Senior Director, Communications Management Development Institute of Singapore
With more homegrown brands becoming established household names, the Management Development Institute of Singapore (MDIS) being awarded the esteemed Overall Winner of the SPBA - Heritage Brands category in 2018, certainly marks a significant milestone in our branding journey.
The Award also serves as a yardstick for MDIS; as a brand with 62 years of heritage to benchmark our brand equity against our competitors.
MDIS will continue to deliver the 'Singapore brand' education in the region to not only achieve growth for MDIS, but also to contribute in solidifying Singapore's reputation as a strong regional education hub.
I would like to advise future participants of the SPBA to stay relevant and continue to evolve with your industry’s needs. Stay ahead of the competition by capitalising on the Singapore brand, and expand your businesses beyond Singapore.