To qualify for the Singapore Prestige Brand Award (SPBA) 2011, the participating brand (called the ‘Brand’ henceforth) must satisfy the following Criteria:
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| 1. |
The Brand must be owned by or operated under a local registered private limited company (including partnerships, limited liability partnerships and sole-proprietorships), public-listed companies, not-for-profit organisations, government-linked corporations, or institutions. Brands under a foreign franchise are not eligible. |
| 2. |
The Brand must have its origins in Singapore. |
| 3. |
The Brand must adhere to the criterion of each of the following Categories:
i.
ii.
iii.
iv.
v. |
SPBA - Promising Brands
• The Brand must be established between 3 and 8 years *
SPBA - Established Brands
• The Brand must be established between 6 and 30 years *
SPBA - Heritage Brands
• The Brand must be established for more than 30 years
SPBA - Regional Brands
• The Brand must be established for at
least 3 years and have presence in at least 5 foreign markets
SPBA - Special Merit
• For government agencies and
not-for-profit organisations that have been established for at least 3
years |
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| *NOTE: Brands that are 6 to 8 years old may opt to participate in either SPBA - Promising Brands or SPBA - Established Brands. |
| 4. |
The Brand must show evidence that branding has contributed significantly to the growth and development of the Brand. |
| 5. |
The Participant must not be in receivership. |
| Members of the SPBA 2011 Award Organising Committee must not have any direct or indirect interest in the Brand. |
| The final eligibility of the Brand will be subject to the discretion and approval of the SPBA 2011 Award Organising Committee. |
| All Participants will have to submit their Brand proposals in accordance with the Judging Criteria for the respective Award Categories. |
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