Since 2002, the Singapore Prestige Brand Award (SPBA) has played a pivotal role in encouraging local companies, especially the small and medium sized enterprises, to embrace brand building in their business strategy. To date, more than 200 deserving brands have passed the stringent judging process to win the SPBA. Many are household names in Singapore today.
In this Commemorative Book, we salute some our past Winners as they share their success stories with us. Many had overcome adversity and displayed great courage to soldier on. Firmly believing in the power of brand building to grow their business, these brands are indeed champions that SPBA is proud to be associated with.
The Association of Small and Medium Enterprises and Lianhe Zaobao are proud to be the Organisers of SPBA. We thank all past Winners and participants for sharing their branding journey with us and we wish them every success in their endeavours ahead.
新加坡金字品牌奖(SPBA)自2002年起就扮演着关键性的角色，鼓励本地公司，特别是中小型企业，把建立品牌列为业务策略中的一环。 至今已有超过200个品牌通过严厉的评选过程，荣获此品牌奖项。许多得奖的品牌今日已成为新加坡家喻户晓的知名品牌。
在借此纪念册向SPBA得奖者致敬的同时，他们也将与我们分享他们成功品牌背后的故事。当中有许多更是排除万难，秉着锲而不舍的精神坚持到底，值得我们敬佩。他们都深信建立良好品牌对于业务的发展是非常重要的，能与这些冠军品牌携手同行，也是SPBA的荣幸。
中小型企业商会和<<联合早报>>非常荣幸能够联办SPBA。在此我们对所有与我们分享他们建立品牌经历的SPBA得奖者与参与者致谢，并祝他们业务蒸蒸日上，鹏程万里。
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“Secrets of Success - Singapore Prestige Brand Award Winners’ Stories” is available for purchase at a retail price of $29.90 (inclusive of GST), at all major bookstores including Times, MPH, Kinokuniya, Popular and Harris. |
