A uniquely positioned, and effectively executed and communicated brand experience gives a company an edge, helps expand the market and mindshare, and becomes a corporate asset over time.
In the past 9 years of the SPBA journey, such success stories abound. Many of our Winners have even gone from start-ups to regional players, thanks in no small way to their branding strategy.
Thus I call upon local hopefuls to put your brand to the test at SPBA. It will be challenging, but I am sure the effort will be worthwhile regardless of the outcome.
Peter Ong
SPBA 2011 Organising Committee Co-Chairman
Assistant Editor
Lianhe Zaobao