Branding has become an essential business tool that helps a company assume a distinct identity that sets it apart from its competitors. Over the years, I am pleased that SPBA has greatly heightened awareness on the importance of brand building amongst many local brand owners.

As we celebrate the Award’s 10^th anniversary, I thank Lianhe Zaobao for the strong partnership and for sharing the common vision to champion good branding strategies amongst Singapore brands. I hope the Award continues to spur good branding practices in the marketplace.

Lawrence Leow
President
Association of Small and Medium Enterprises

品牌已经成为一个重要的商业工具，能帮助公司取得独特的定位，与竞争者区分开来。我很高兴看到，新加坡金字品牌奖在过去几年来，大大提升了许多本地品牌商家对品牌打造重要性的认识。

在我们庆祝新加坡金字品牌奖十周年的同时，我感谢联合早报密切合作，秉持着在新加坡品牌中推广良好品牌策略的共同愿景。我希望这个奖项能继续鼓励市场上涌现出优秀的品牌打造方式。

廖振兴
中小型企业商会会长

Singapore Prestige Brand Award (SPBA), the most representational annual local brand Award, is now into its 10^th year. It has been a fairly long journey, but for the case of branding, it only marks a phase of a long and continuous process.

Over the years, we are glad to see an increasing number of participants, as well as Winners. We are also heartened that many Award Winners have taken on greater challenges by taking part in different categories. It is our hope that more Singapore brands will become part of the SPBA before eventually making their brands household names overseas.

Lim Jim Koon
Editor
Lianhe Zaobao

作为本地年度最具代表性的品牌奖项，新加坡金字品牌奖今年已步入第十年。这不算太短的十年道路，只能算是一个阶段性的成果。就如打造品牌，它是一个长期而持续的过程。

我们看到无论参选或得奖品牌的规模逐年壮大，不少得奖品牌得主再接再厉，在奖项的不同组别挑战自己，这令举办单位和评审都深受感动及鼓舞。我们希望看到更多本土品牌参与新加坡金字品牌奖，让品牌在本地广为人知并扬名海外。

林任君
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