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What is Singapore Prestige Brand Award?
Singapore Prestige Brand Award (SPBA) is a branding accolade that recognises and honours Singapore brands that are developed and managed effectively through effective branding initiatives. The Award is today accepted as THE brand award to attain for local brands.
SPBA is jointly organised by the Association of Small and Medium Enterprises and Lianhe Zaobao.
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How long has the Award been established?
The Award was inaugurated in 2002 and is now in its 10th year.
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What are the Award Categories?
SPBA comprises five main Award Categories to meet the demands of the market, namely:
i.
ii.
iii.
iv.
v. |
SPBA - Promising Brands
• The Brand must be established between 3 and 8 years *
SPBA - Established Brands
• The Brand must be established between 6 and 30 years *
SPBA - Heritage Brands
• The Brand must be established for more than 30 years
SPBA - Regional Brands
• The Brand must be established for at
least 3 years and have presence in at least 5 foreign markets
SPBA - Special Merit
• For government agencies and
not-for-profit organisations that have been established for at least 3
years |
*NOTE: Brands that are 6 to 8 years old may opt to participate in either SPBA - Promising Brands or SPBA - Established Brands.
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Who can participate in SPBA - Special Merit?
Launched in 2009, SPBA - Special Merit recognises government agencies and not-for-profit organisations for their branding efforts. These may include associations, educational institutions, voluntary, self-help, non-religious and non-political organisations which have been established for at least 3 years.
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Is it necessary to engage a brand consultant to do up the brand proposal?
It is the prerogative of the participant to engage a brand consultant to do the brand proposal. In the past, many Winners were able to do the proposal using in-house resources.
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Is the Company allowed to participate if its Audited Financial Statements are not available?
Participating companies are required to submit one copy of the audited financial statements for the 3 most recent financial years (2008 - 2010). These audited financial statements must be Original Copies or Auditor-Certified True Copies. If the financial statements for Year 2010 have not been audited, the most recent management accounts will be acceptable.
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Is there a pre-determined number of Winners each year?
No - the number of Winners will depend solely on the quality of submissions received for the various categories each year, scored by a panel of distinguished judges from both the public and private sectors.
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How does a Brand get inducted into the SPBA - Hall of Fame?
SPBA - Hall of Fame recognises and honours the
truly deserving and outstanding local brands. The Brand can qualify for
induction into the SPBA - Hall of Fame by either:
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Winning the SPBA accolade 5 times; OR
Winning the SPBA accolade 3 times,
including being an Overall Winner at least once in any of the Award
Categories. |
The criterion is dependent on
achievement since SPBA 2007. Brands do not have to win the SPBA
accolade for consecutive years in order to be inducted into the SPBA -
Hall of Fame.
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Describe the Award journey from entry submission to the announcement of Winners
All participants have to put together a brand proposal in accordance with the Judging Criteria of the Award Category. The brand proposal will then be evaluated by a panel of judges in the First Judging Round.
Shortlisted participants from the First Judging Round will qualify for the Final Judging Round – a face-to-face interview with a panel of judges comprising senior brand practitioners from both the private and public sectors. The Winners of SPBA 2011 would be determined at the Final Judging Round based on aggregate scores for both First Round and Final Round Judging.
All Winners of SPBA 2011 will be presented with certificates at the Press Conference, where the results will be officially announced to the public. Each Winner will also receive a trophy at the Award Presentation Ceremony, where the Overall Winner of each Category will be unveiled, with the exception of SPBA - Special Merit.
Winners of SPBA - Special Merit will be determined by judges in the First Judging Round.
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What about the SPBA - Most Popular Brand Award?
This Award is awarded to the Brand that garners the highest number of votes from the voting public during the voting period.
Advertisements featuring the winning Brands will be published after the Press Conference. Each Brand will be allocated a unique number for the voting process.
Please refer to Important Notes in the Participation Brochure detailing the Do’s and Don’ts when canvassing for votes.
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How will the participation in SPBA elevate the profiles of the Winning Brands?
Winners will be featured on SPH’s integrated media platform and Winners’ Special – a supplement of Entrepreneurs’ Digest. The combined reach of the media is in excess of a 3 million target audience.
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Is there a registration fee imposed upon entry of submission?
No registration fee is required. However, all Winners will be required to take up the Award Package stated in the Participation Brochure once they are notified of their win.
Not-for-profit and charitable organisations in SPBA - Special Merit need only pay a nominal fee. Do contact the Award Secretariat for further details.
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When is the submission deadline?
Submissions must reach the Award Secretariat by 12 noon, Friday, 12 August 2011. Participants will be notified via email upon receipt of submission.
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Will the submitted materials be kept confidential?
Access to submitted materials is kept strictly to the Award Secretariat and the panel of judges. They are used solely for judging and reference purposes and will be kept strictly confidential. |
