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SPBA - PROMISING BRANDS |
SPBA - Promising Brands recognises and honours up-and-coming brands that have been established between 3 and 8 years in Singapore.
It encourages start-ups and acknowledges their efforts in employing branding as a key strategic tool from the onset in their business strategy. |
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新加坡金字品牌奖 - 潜质品牌 |
| SPBA - 潜质品牌奖肯定和表扬在本地成立3至8年的新品牌。此奖项的目的是为了奖励那些有潜质的起步公司，肯定它们在利用品牌建设作为商业策略之一所作出的努力。 |
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SPBA - ESTABLISHED BRANDS |
As part of the Award Organising Committee’s ongoing efforts to encourage and support companies in developing and managing their brand equity, SPBA - Established Brands honours local brands that have been established between 6 and 30 years.
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新加坡金字品牌奖 - 成名品牌 |
| 主办委员会的使命是鼓励及支持企业建设和管理其品牌资产，SPBA - 成名品牌奖将给予成立6至30年的本地品牌肯定和至高荣誉。 |
NOTE: Brands that are 6 to 8 years old may opt to participate in either SPBA - Promising Brands or
SPBA - Established Brands.
成立6至8年的品牌可以选择角逐 SPBA - 潜质品牌奖或 SPBA - 成名品牌奖。 |
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SPBA - HERITAGE BRANDS |
This Category pays tribute to time-honoured homegrown brands which have embraced exceptional brand practices for more than 30 years. |
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新加坡金字品牌奖 - 悠久品牌 |
| SPBA - 悠久品牌奖特别肯定已有超过30年历史的成功品牌，激励这些走过岁月并经过磨炼的本地品牌，能够再接再厉，在新时代里进一步发挥品牌效益和更上一层楼。 |
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SPBA - REGIONAL BRANDS |
Into its sixth year, this Category rewards deserving local brands which have successfully penetrated and established significant presence through strategic branding processes in at least 5 foreign markets.
A SPBA - Regional Brands Winner will be one that has achieved a breakthrough in foreign markets, yet retaining its true values, transferring the essence of a Singapore brand for a successful venture abroad. |
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新加坡金字品牌奖 – 区域品牌 |
| 此奖项已进入第六年，它将表扬和奖励通过建立品牌的策略，在至少五个海外市场取得显著成就的本土品牌。SPBA - 区域品牌奖得主必须是在海外市场取得突破，同时又能够保留品牌真正价值以及精髓的本土品牌。 |
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SPBA - SPECIAL MERIT |
Launched in 2009, SPBA - Special Merit recognises government agencies and not-for-profit organisations for their branding efforts. These may include associations, educational institutions, voluntary, self-help, non-religious and non-political organisations. |
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新加坡金字品牌奖 - 特别表扬 |
| 在2009年增设的SPBA - 特别表扬奖将表扬政府机构和非盈利机构在建立品牌方面所作出的努力。这也可包括协会；教育机构；义务、自助、非宗教及非政治团体和组织。 |
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