SINGAPORE PRESTIGE BRAND AWARD
Singapore Prestige Brand Award (SPBA) is jointly organised by the Association of Small and Medium Enterprises and Lianhe Zaobao. Into its 10th year, SPBA continues to recognise and honour Singapore brands that are developed and managed effectively through various branding initiatives.
With the increasing number of homegrown brands becoming established household names, achieving this esteemed mark of success is certainly a significant milestone in the branding journey of any local brand. The Award also serves as a yardstick for SMEs to benchmark their brand equity against their competitors.
Having established itself as a prestigious branding Award that local brand owners strive to attain, SPBA continues to be an effective platform for companies which aspire to become sterling brand names in Singapore to fuel their expansion plans abroad.
SPBA comprises five main Award Categories to meet the demands of the market, namely
SPBA - Promising Brands,
SPBA - Established Brands,
SPBA - Heritage Brands,
SPBA - Regional Brands and SPBA - Special Merit.
For each Award Category, an Overall Winner will be chosen, with the exception of
SPBA - Special Merit.
A SPBA - Most Popular Brand Winner will also be selected via public voting. |
