Qualifying Criteria
Qualifying Criteria

To qualify for the Singapore Prestige Brand Award (SPBA) 2019, the participating Brand (called the ‘Brand’ henceforth) must satisfy the following criteria:

1) The Brand must be owned by or operated under a local registered private limited company (including partnerships, limited liability partnerships and sole-proprietorships), public-listed companies, not-for-profit organisations, government-linked corporations, or institutions.
2) The Brand must have its origins in Singapore, with the exception of foreign brands participating in the SPBA - Global Brands category.
3) The Brand must adhere to the criterion of each of the following Award Categories:

• The Brand must be established for 3 to 8 years*
• The Brand must be established for more than 5 years*#
SPBA - Heritage Brands   • The Brand must be established for more than 25 years#
• The Brand must be established for at least 3 years and
 has presence in at least 3 foreign markets**
SPBA - Special Merit  • For government agencies and not-for-profit
  organisations that have made and shown significant efforts
  in branding. Participation in this category is by the Award   Organising Committee’s invitation only
SPBA - Global Brands • For foreign brands established in Singapore for more than
   5 years

4) The Brand must demonstrate that branding activities have contributed significantly to the growth and development of the Brand.
5) The Brand must not be in receivership.

All Brands will have to make their submissions in accordance with the Judging Criteria for the respective Award Categories.

The final eligibility of the Brand will be subjected to the discretion and approval of the SPBA 2019 Award Organising Committee.

Members of the SPBA 2019 Award Organising Committee must not have any direct or indirect interest in the Brand.

Brands established for 5 to 8 years may choose to participate in either the SPBA - Promising Brands or SPBA - Established Brands.
Brands established for more than 25 years may choose to participate in either the SPBA - Established Brands or SPBA - Heritage Brands.
** “Foreign market” is defined as “a country OR a city with population exceeding 5 million”.

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