Qualifying Criteria
Qualifying Criteria

To qualify for the Singapore Prestige Brand Award (SPBA) 2017, the participating brand (called the ‘Brand’ henceforth) must satisfy the following criteria:

1) The Brand must be owned by or operated under a local registered private limited company (including partnerships, limited liability partnerships and sole-proprietorships), public-listed companies, not-for-profit organisations, government-linked corporations, or institutions. Brands under a foreign franchise are not eligible.
   
2) The Brand must have its origins in Singapore.
   
3) The Brand must adhere to the criterion of each of the following Award Categories:

• The Brand must be established for at least 3 years and
 have no more than 3 operating outlets*** in Singapore
• The Brand must have an annual turnover of S$2 million
 and below
• The Brand must be established for 3 to 8 years*
• The Brand must be established for more than 5 years*#
SPBA - Heritage Brands   • The Brand must be established for more than 25 years#
• The Brand must be established for at least 3 years and
 have presence in at least 3 foreign markets**
SPBA - Special Merit  • For government agencies and not-for-profit organisations
 that have been established for at least 3 years

4) The Brand must show evidence that branding has contributed significantly to the growth and development of the Brand.
   
5) The Participant must not be in receivership.
   

All Participants will have to submit their Brand proposals in accordance with the Judging Criteria for the respective Award Categories.

The final eligibility of the Brand will be subjected to the discretion and approval of the SPBA 2017 Award Organising Committee.

Members of the SPBA 2017 Award Organising Committee must not have any direct or indirect interest in the Brand.

 
Note:
*
Brands that are established for 6 to 8 years old may choose to participate in either SPBA - Promising Brands or SPBA - Established Brands
#
Brands that are established for more than 25 years old may choose to participate in either SPBA - Established Brands or SPBA - Heritage Brands
** “Foreign market” is defined as “a country OR a city with population exceeding 5 million”
*** “Operating Outlet” is defined as “an operation with a physical office”. If the company does not have a physical office, the entity would be considered as an operating outlet


 
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