Co-Organisers
Co-Organisers

Message from the Co-Organisers



MR WEE CHORNG KIEN, KURT

王崇健

President
会长
Association of Small & Medium
Enterprises
中小企业商会

Branding has entered a new phase with digitalisation on the rise. Stakeholders are raising expectations as they seek seamless connectivity and real engagement across digital platforms. To drive conversations and maintain relevance, it is imperative for brands today to strategically transform, innovate and integrate technology into business.

The 16th Singapore Prestige Brand Award (SPBA) is proud to have digitalisation and internationalisation as the key highlights. The changing economy calls for brands to have the right strategies to stay ahead of the game and win in the digitised environment. SPBA 2017 honours and recognises future-ready brands that are well equipped to tackle challenges and seize opportunities ahead.

The SPBA is an esteemed recognition for branding excellence and we warmly welcome all brands to embark on a meaningful award journey with SPBA.

在信息数码化日渐普遍当儿,品牌塑造已然跨入一个新时代。企业利益相关者通过数码 平台,寻求无缝链接与实际参与度的要求,越来越高。新时代品牌,要引起人们注意和与时并进,就得策略性地重塑、创新以及使科技融入业务。

数码化与国际化就是第16届新加坡金字品牌奖最引以为荣两个重点。现今经济变幻莫测,品牌须采取适当策略打响品牌以便在高度数码化的环境中保持竞争优势,进而取得成功。2017年度新加坡金字品牌奖肯定那些做好充分发展准备,又能很好应对未来挑战及把握未来机遇的品牌,给予它们颁奖表扬。

新加坡金字品牌奖是优异品牌的一个崇高奖项,我们热诚欢迎各企业品牌加入金字品牌奖富有意义遴选之旅。



MR GOH SIN TECK
吴新迪


Editor
总编辑
Lianhe Zaobao
《联合早报》

Market expansion is an important stage of growth for SMEs in their journey of development. Branding, in particular, enables SMEs to push beyond local boundaries and continue to grow. The Singapore Prestige Brand Award (SPBA) is an excellent platform to push local brands for greater excellence as it helps to elevate brand image and create greater value for the brand to truly shine on the global stage.

中小企业成长的一个重要途径是扩展区域市场,而品牌能够帮助企业跨越地域的限制、不断成长。 新加坡金字品牌奖则是推动本地品牌的最佳平台, 它帮助企业不断提升品牌形象,为品牌创造价值,进而登上国际大舞台。



 
   Submit An Entry
 
 
 
 
 
 
         
About SPBA
About SPBA

About the Co-Organisers

About the Official Bank
About the Official Airline
Award Organising Committee
Award Structure
Award Categories
Award Package
FAQs
Messages
Co-Organisers
Chairman and Co-Chairman
Official Bank
Official Airline
Winners' Testimonials
Submission Guidelines
Qualifying Criteria
Entry Requirements
Terms and Conditions
Submit an Entry
Judging Guidelines
SPBA - Micro Brands
SPBA - Promising Brands

SPBA - Established Brands
SPBA - Heritage Brands
SPBA - Regional Brands
SPBA - Special Merit
Winners
2016 Winners
         
News
Media Publicity
Gallery
Photo Gallery
Video Gallery
Contact Us
Award Secretariat
Follow Us
Facebook