Co-Organisers
Co-Organisers

Message from the Co-Organisers



MR WEE CHORNG KIEN, KURT

王崇憶

President
会长
Association of Small & Medium
Enterprises
中小企业商会

Change is the only thing constant.

Development in the digital economy may disrupt traditional models and existing ways of doing things, but it also presents unprecedented opportunities for Singapore. In order to seize and maximise these opportunities, the process of embracing innovation and change must come from local enterprises themselves.

The Singapore Prestige Brand Award (SPBA) this year emphasises on brands tapping on innovation to firm up their business capabilities and drive transformation. This process enables brands to be more agile and adaptable to succeed in increasingly challenging conditions, and go regional to lead the next stage of growth.

The SPBA is about recognising branding excellence and moulding brands to be even more outstanding. We warmly welcome brands to be part of the Award Journey and soar together with SPBA.

变化是唯一不变的道理。

数码经济的发展可能会影响传统模式和现有的处事方法,但这也可能为新加坡带来前所未有的机遇。为把握和充分利用这些机遇,本地企业有必要力求改革与创新。

今年的新加坡金字品牌奖鼓励品牌创新,强化企业能力以及力求转型。在越来越严峻的挑战环境中,创新使品牌更具有吸引力而且更广为人们所接受,在进入区域市场时引领下一阶段的发展。

新加坡金字品牌奖的设立,就是要表扬杰出品牌以及使品牌更为出色的企业。我们诚挚欢迎各品牌参与新加坡金字品牌奖的遴选过程,并随这个奖项扬威国际。



MR GOH SIN TECK
吴新迪


Editor
总编辑
Lianhe Zaobao & Lianhe Wanbao
《联合早报》兼《联合晚报》

The rise of the digital economy has intensified market competition. In order not to be eliminated by competition and continue to achieve growth, companies have to strive to innovate and change unceasingly, and the biggest driving force is to “think global, act local”. As we all know, the power of branding is gaining importance, and for small and large enterprises alike, branding is a symbol of vitality and competitiveness. Innovation is the key to the success of a brand, as a successful brand enables an enterprise to achieve better performance, strengthen and expand regionally and globally. The Singapore Prestige Brand Award (SPBA) is the platform that can help enterprises build a more dynamic brand, increase brand value, grow in stature locally and also make a name for themselves regionally and internationally.

数码经济的崛起, 加剧了市场竞争, 企业只有不断求新、 求变才能不断增长, 不被市场淘汰,而“立足本地,放眼国际”则是驱动企业不断壮大的动力。大家都了解品牌的效应和威力越来越重要, 无论是大企业或中小企业, 品牌对它们来说, 是竞争力和生命力。 创新品牌是品牌成功的关键, 成功的品牌可以让企业持续取得较好的业绩, 并能把业务做强做大。 新加坡金字品牌奖平台可以帮助企业加强品牌活力, 提升品牌价值,在创造营收的同时,不仅可在本地打响名气,也可扬名国际。



 
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