Chairman and Co-Chairman
Chairman and Co-Chairman

Message from the Award Organising Committee



MS CHEW LEE CHING
周丽青

Chairman
主席
SPBA 2017 Organising Committee
2017年新加坡金字品牌奖筹委会
Association of Small & Medium
Enterprises
中小企业商会

Technology has rewritten the way business is done today. It has levelled the playing field and enabled even small businesses with strong digital presence to venture far and wide and succeed in new markets.

The emphasis placed in Budget 2017 to transform Singapore’s economy underscores the importance of embracing innovation and greater digitalisation. To survive in the future economy, Brands need to ride on this new impetus and transform; be receptive and adaptable to digital changes and stay competitive and relevant to business needs. With a firm foundation in the local market, brands that push themselves to excel in overseas markets by building their physical and online presence, are like gems that sparkle, flourish and appreciate in value.

The Singapore Prestige Brand Award (SPBA) is about celebrating branding achievements. Join us and make your mark with the SPBA.

科技改写了今天企业的经营方式, 小型企业只要具有强大的数码实力, 也能在科技铺平的新市场平台上无往不利,取得成功。

2017年政府财政预算案指出, 创新和进一步数码化是加强新加坡经济的要素。 品牌须借助这个新动力进行改革, 以存活和适应数码变化环境, 并保持一定的商业竞争能力。 在本地市场具有稳固基础的品牌,通过实体与与连线进军海外市场,就像闪烁的宝石绽放耀眼光芒,价值连城。

新加坡金字品牌奖是表扬品牌成就的最佳奖项。 快来参加我们的品牌遴选, 让您的品牌在金字品牌奖烘托下声名大噪。



MS GOH SIN HWEE
吴新慧

Co-Chairman
联合主席
SPBA 2017 Organising Committee
2017年新加坡金字品牌奖筹委会

Associate Editor
副总编辑
Lianhe Zaobao
《联合早报》



Transform, remake, innovate – This is a continual process that SMEs must embrace in their DNA, and even more so for Singapore brands to thrive in the ever changing world and technology. The SPBA challenges local brands to be the champions of brand transformation and innovation, always determined to pursue excellence to make Singapore brands proud.

转型、重塑、革新, 中小企业从创业到守业, 从来就不是一个会停止的过程, 得不断因应时代和大环境改变, 再重塑再革新, 让自己和新加坡的独特品牌常青。 新加坡金字品牌奖挑战企业不断再造品牌价值,推动永远的新加坡品牌战士。



 
   Submit An Entry
 
 
 
 
 
 
         
About SPBA
About SPBA

About the Co-Organisers

About the Official Bank
About the Official Airline
Award Organising Committee
Award Structure
Award Categories
Award Package
FAQs
Messages
Co-Organisers
Chairman and Co-Chairman
Official Bank
Official Airline
Winners' Testimonials
Submission Guidelines
Qualifying Criteria
Entry Requirements
Terms and Conditions
Submit an Entry
Judging Guidelines
SPBA - Micro Brands
SPBA - Promising Brands

SPBA - Established Brands
SPBA - Heritage Brands
SPBA - Regional Brands
SPBA - Special Merit
Winners
2016 Winners
         
News
Media Publicity
Gallery
Photo Gallery
Video Gallery
Contact Us
Award Secretariat
Follow Us
Facebook