Chairman and Co-Chairman
Chairman and Co-Chairman

Message from the Award Organising Committee



MS CHEW LEE CHING
周丽青

Chairman
主席
SPBA 2018 Organising Committee
2018年新加坡金字品牌奖筹委会

Association of Small & Medium
Enterprises
中小企业商会

We have all heard how technology has shrunk the world, accelerated and intensified business competition and made consumers more savvy than ever before. Notwithstanding these intense challenges, many of our homegrown brands have found innovative ways to transform and grow both at home and outside Singapore. What makes these brands different?

It is for this reason that the Singapore Prestige Brand Award seeks to identify these gems, share their success stories, accord them the recognition they deserve and inspire other young brands in the making. The theme of SPBA 2018 is: Innovate. Transform. Internationalise. SOAR WITH SPBA. We find it fitting as nationwide, there has been a stronger push to make innovation a way of life in our economy, enable businesses to transform, and build stronger capabilities to grow and venture overseas.

It takes vision, courage, perseverance and tough decision making to succeed. We look forward to recognizing your achievement through SPBA 2018.

我们都听说过科技缩小了世界距离,加剧了企业间的竞争,使消费者变得更为精明。尽管挑战严峻,许多本土企业都走上了创新途径,力求转型,在国内外开疆辟地,大事发展。

是什么使这些品牌如此不同凡响?

新加坡金字品牌奖就是在这个情况下了解这些品牌成功之道, 给予它们应有的褒奖,与此同时,鼓励其他年轻企业仿效,打响自身品牌。

我们认为2018年新加坡金字品牌奖主题: “创新、求变、展翅,与新加坡金字品牌奖腾飞”, 适合在全国推展, 因为新加坡正大力创新以推展经济, 使企业转型、 竞争能力提高, 从而取得更大的业务发展能力,投资海外。疆辟地,大事发展。

企业要成功, 企业家必须具备高瞻远瞩、 勇于进取、 不屈不挠和精明果断等精神特质。 我们希望你们的成就能获得2018年新加坡金字品牌奖的认可。



MS GOH SIN HWEE
吴新慧

Co-Chairman
联合主席
SPBA 2018 Organising Committee
2018年新加坡金字品牌奖筹委会

Associate Editor
副总编辑
CMG NewsHub
华文媒体集团新闻中心



This year's government budget outlined directions and measures to develop local SMEs, particularly boosting enterprise capabilities to enhance their competitiveness and financing sources. The ultimate goal is to pave more strategic ways to enable Singapore brands to fly higher and further. This requires a strong spirit to innovate and the will to transform.

The establishment of the Singapore Prestige Brand Award (SPBA) recognises the brand building efforts of local SMEs and their push to increase overseas presence and visibility through branding. This year's Award theme, Innovate. Transform. Internationalise. SOAR WITH SPBA, amplifies the entrepreneurial spirit in brand building. Do come on board and get ready to Soar with SPBA!

今年的政府财政预算案有不少篇幅提到协助本地中小企业发展,尤其是在加强中小企业的竞争能力和融资渠道方面,进而能扩大业务,慢慢也能形成战略走向海外市场。这当中不可或缺的是创新精神和转型的意志。

新加坡金字品牌奖的诞生,恰恰是为通过促进企业对品牌建立的重视,不断壮大和提升本地中小企业的名声,进而增进新加坡品牌在海内外的能见度。今年金字品牌奖的主题:创新、求变、展翅,延续了这样的奋进和展翅高飞精神。所以,金字品牌奖也是个平台,让本地企业借助腾飞,欢迎中小企业和微企业多用这个平台,扬帆起航,越行越远!



 
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