SPBA 2007

The new SPBA logo features a stylised icon that resembles an outstretched wing, as well as three strokes of flames. The revamped identity depicts the Award's "flight of excellence", lifting the Award to an even higher level and depicting Award's spirit of growth and dynamism. The logo also symbolises the success of SPBA thus far in showcasing all outstanding Singapore Brands.

The colour 'gold' is also used to represent the essence of distinction and eminence, exemplifying Singapore's distinctive home-grown brands.

"新加坡金字品牌奖"的新标志由一双展翅和三把火焰组成，象征奖项迈向卓越，把奖项提升到更高水平的决心，同时反映出奖项的成长与活力。新标志也象征了"新加坡金字品牌奖"在推动和发掘优秀本土品牌所取得的成就，而金色的使用代表了杰出与卓越，以肯定和表扬在打造品牌方面表现突出的本土企业。