VISION
To be the leading prestigious accolade
that every Singapore brand can be proud of
that every Singapore brand can be proud of
成为每个新加坡品牌引以为傲的至高荣耀
MISSION
To acknowledge and elevate Singapore brands
via a transparent and stringent judging process,
towards a holistic branding journey
via a transparent and stringent judging process,
towards a holistic branding journey
通过透明和严格的评审过程，表扬和推崇新加坡品牌，
迈向全方位的品牌之路
迈向全方位的品牌之路
